It's Official - Smokers are Slobs, Inarticulate and Downmarket

A wonderful little article in the FT, which draws on research by Gallaher and Imperial Tobacco shows how they describe people who use their products.

Quoting from Lisa Urquhart's article.

"In an apparent corporate suicide, a report prepared for Gallaher described smokers of Special Filter and Club brands as downmarket people "particularly found in Scotland and the Midlans/Anglia" and slobs, because they made little effort to keep themselves informed and had a "low concern with their appearance".

Imperial's female smokers were called "rough, unfocused, insecure, brazen"."

Well there you have it!

If you want to smoke remember that you will be the loser and cruel capitalists will be the winner.