Food Labelling

As a coeliac, the most important thing is not the fat or sugar content, but the allergens.

Interestingly, most of the companies mentioned, who have broken away, are bad on their allergen levels. They are all non-UK companies, who want a world-wide solution and standard products.

If they are putting this information on the front, then the allergens should be there as well. I bet they don’t do it.

An aside to this is M&S, who have been running a campaign on openness and freedom from unexpected ingredients like allergens. Is it any surprise that their food sales have risen dramatically.